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There are a variety of social platforms that are commonly used by real estate agents today. Some of the most notable being Facebook, Twitter, and Instagram. In a competitive industry, these networking channels are incredibly important because they can help drive traffic back to your website. One lead generation tool that is frequently overlooked by real estate agents is LinkedIn. Continue reading and discover a few reasons why LinkedIn needs to be part of every real estate agent’s marketing strategy in 2019.

Establishes your credibility

A strong LinkedIn presence will help build both your brand and credibility. It is an excellent platform for you to share your background, your skills, and details about your company. It is important to remember that buyers and sellers want reassurance before they hire you as an agent. If you are looking for a place to share your real estate narrative, LinkedIn is one of the best platforms available for establishing professional credibility. 

Networking with potential clients

Many people are under the misconception that LinkedIn is only for job hunters or businesses looking to hire. This is certainly not the case. LinkedIn is excellent for networking in real estate, as it can be used as an effective tool to connect an agent with leads. The more people you can connect with, the more business you are likely to do as a result.

Sharing updates

Similar to Facebook and Twitter, LinkedIn allows users to post a variety of relevant content. Real estate agents can use LinkedIn to share blog posts, photos, videos, news articles, etc. Virtually anything you think your audiences would be interested in can be shared on your LinkedIn page. Many agents use their LinkedIn page to share their home listings to reach more people.

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